Since launching in 2005, YouTube has been home to countless video trends and many kinds of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?
Now, the team behind one of the very most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement.
What are YouTube Shorts?
YouTube Shorts are short-form, vertical video content created employing a smartphone and uploaded right to YouTube from the YouTube app.
Using YouTube's built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of your footage, and edit together multiple 15-second movies to create your Shorts.
Viewers of your Shorts can share, comment, like, dislike, or contribute to your channel while viewing the video. The information doesn't disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat.
How long are YouTube Shorts?
YouTube Shorts are vertical videos that are 60 seconds or less in length. Shorts can be a 60-second continuous video or several 15-second videos combined. However, if your Short uses music from the YouTube catalog, your Short will soon be limited to 15-seconds only.
How to monetize YouTube Shorts
As a company owner or creator, you may be thinking, “How can I monetize YouTube Shorts ?&rdquo ;.All things considered, many creators and brands use YouTube to make extra revenue. That's because YouTube is the only real platform (so far) that gives revenue-sharing to creators.
While this wasn't always the case, we've got good news. Starting in early 2023, Shorts creators can qualify for the Partner Program, meaning they are able to earn ad revenue from YouTube.
Shorts creators will need at the very least 10 million views over the prior 90 days in order to join the Partner Program. Once they're in the program, creators will earn 45% of ad revenue from their videos.
Save money
Creating YouTube Shorts is really a cost-effective video marketing strategy. The format may be developed by anyone with a smartphone and eliminates hiring a creative agency or video marketing company to create your video content Read More.
YouTube Shorts must be an important part of your video social strategy, not become your whole social strategy. Work with your social and content teams to uncover opportunities to incorporate Shorts into campaigns, and will have an intention for your video. As an example, to retain and delight current customers, push your audience to contribute to your channel and generate more YouTube engagement.
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